If content is King, let's keep it that way

I find it amazing that basic standards of writing can be so poor, particularly from people who are publishing online, in the public domain.
This particular issue has been brought home to me having spent increasing amounts of time communicating with peers through communities such as LinkedIn. Here and in thousands of other environments online there are lively debates about how social networking and content sharing will revolutinise the way we all do business - nowhere more so than in the media. Typically, everyone agrees that in order to promote 'You Ltd.', one needs to be everywhere online - social and business profiles, blogs, forums etc. Yet despite everyone acknowledging the importance of maintaining an online presence, the standard of writing leaves much to be desired.
Don't misunderstand me - I cannot claim to be a member of the grammar police - but keeping communications concise and accurate should be a priority, regardless of how quickly you want to make yourself heard. Particularly so if you writing within a media or comms context.
On the positive side (well, for me and my colleagues at least), this does mean that there will always be a market for content specialists. Professional publishers, marketers and journalists who can print, blog, tweet or podcast a news story or corporate message in an engaging and entertaining way.

If content is King, let's keep it that way