Saturday, 20 June 2009

Bar code technology helps publishers market online content

Just read a fantastic news item explaining how HarperCollins, the book publisher, is harnessing 2D bar code technology to allow readers to access more information on the book and its subjects, online.
I see great potential for this technology across all forms of publishing - marketing material, information leaflets, magazines and newspapers. Read the whole article here.
This encapsulates perfectly the way in which print and online should work together, with print acting as a launch pad to more specific, in-depth information online.
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