Too little, too late from ombudsmen

The Organization of News Ombudsmen (ONO) has appointed a new executive director, Jeffrey Dvorkin. According to this piece in the Observer newspaper, the ONO are looking at ways to work within the blogosphere and consider allowing online media critics into the fold.
They seem to be closing the stable door after the horse has bolted. What will their conclusions be and how will they help?
The news industry should be left to remould itself based on survival of the fittest. The debate has moved on from 'if' and 'when' to 'now'.

Too little, too late from ombudsmen