Tuesday, 2 June 2009

Charity newsletter makes money

Good content in print can generate significant ROI. Take a look at this case study of how a children's charity has transformed their newsletter: http://tiny.cc/79Or4
The article demonstrates that:

1. Good research will reveal best practise and help support your business case
2. You must understand your audience: what do they really want to read?
3. 'Less is more' where content is concerned

Here is another example of a great charity newsletter.
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