A simple to-do list for social media

I have just completed a project for a fast growing publishing company, introducing some simple social media ideas to their day-to-day business.
As described in my previous post, the old adage of 'keep it simple, stupid' applies when embarking on channels such as Twitter, but I did find another handy post from Junta42, summarising all the housekeeping measures you can undertake to make sure profiles and networks are as useful as possible. Read the article in full here.
You will see a couple of contradictions between what Joe Pullizi of Junta42 recommends and my own approach, most notably the choice of blog platform. I feel that, for many SMEs and independent bloggers, Wordpress and similar are too time-consuming to set up by comparison to Blogger. Ultimately all these projects are about communicating content, therefore clear, simple and time-efficient solutions must be best, especially when it is difficult to correlate a direct ROI between a blog and business income.

A simple to-do list for social media